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It's intended for a particular purpose (e.g., promoting one product, registering for an event, signing up for an. Web unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or cta, for. While there are many landing pages,. Web a landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Web landing pages are a useful function of marketing and sales strategies, and they give your sales team possible leads. Web a landing page is one tool in your toolbox. For example, if your company is in. Web a landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. Every content strategy should include the.